Amazing how many people read my blog. Sir Martin Sorrell (I’m really getting too many knightly calls these days) sits on the board of one of my fellow shareholders in F1 so I have to pay attention to him every now and then.
Yes this is Sir Martin and no, this picture has not been photoshopped
Sir Martin is pissed off because the H-word came up in conversation again and I didn’t grovel enough. He runs a shop called Wire Plastic Products that apparently has a sideline in advertising, which seems to give him some bragging rights as a marketing guru. Bernie, he says, it’s not what you say, it’s the image you project. People sense that you just don’t care enough about the holocaust. It just doesn’t cut it to call Hitler’s handiwork ‘disgusting’ and ‘unnecessary’ and then immediately switch to how much you admire his Autobahns.
This is a particular sensitivity with Sir Barrelhead since he is, you know, Jewish. Continue reading
“Saw your interview,” he says. “I’ll tell you, Bernie, you have to watch your privacy more closely.” Privacy is his big thing these days, he has nothing else to do except cruising the courtrooms of Europe in order to get his own back at the tabloid press.
I say, tell me all about it, Max, and by the way you’re not calling from your dungeon I hope? You do sound hollow again.
“Problem is, Bernie, you don’t take enough control when dealing with the press hounds. It’s like a pack of wolves. You corral them and and deal with them as a group. Divide et impera, I tell you!”
I tell him my German is a bit rusty lately but I’ll look it up. Meanwhile, good luck with your privacy case and whatever else is keeping you busy lately.
Seems he reads my blog. Sir Big Swinging Dick saw yesterday’s post about me being interviewed and thought I needed some advice. Told him I really didn’t need any, given that refusing any interviews seems a much better solution for me. ‘Great!’ he says and starts offering me his advice anyway.
“First, don’t prepare. Wing it. I’m looking at the body language in your photo and you look way too prepared. Stifles spontaneity.” Actually, too much spontaneity seems to me my real problem but there’s no stopping him. “Second, choose a dynamic setting. I often invite them to my island and give them a taste of the real life.” I don’t have an island but decide against telling him. He’s on a roll.
“Third, whatever you do, don’t look boring. Go parasailing with a naked girl on your back in full view of the cameras, anything but don’t look boring. Journalists love that. They’ll give you the best press ever.”
Parasailing with a naked girl? That’s the last straw. I find an excuse, tell him I hope he’ll get at least one car to the finish line in Melbourne and hang up.
I know, I know. I shouldn’t be giving interviews and I’m aware of it. But the bloke who approached me, Cole Moron or whatever his name is, had just published that great interview with Frank Lampard, one of my favourite soccer players.
So I guess I saw myself already in the Mail, wearing a spiffy suit and being portrayed as the billionaire bachelor.
And what do I get? This. Continue reading