It was about time. You may have noticed that you rarely see anyone slipstream behind Jenson in training laps. In the paddock we call him the White Hurricane, and if you’re right behind him on the track you can’t see a thing. We used to joke that of all the drivers Jenson had the least to fear about the obligatory weighing after the race, with all the stuff he would’ve shed during the previous two hours.
So it’s a brilliant move of McLaren to nudge him towards a brand ambassadorship for Head&Shoulders of all brands.
Money quote: “Like the millions of British men who use it every day, it’s one of my grooming essentials. Whether I’m track side or in a tux, Head&Shoulders is an easy way to keep my hair flake-free, helping me to look and feel good every day.”
Well written by Procter&Gamble’s PR flacks, and it couldn’t be more true. I hope they don’t only pay him well but also keep him amply supplied with product.