Some of you may have read about persistent rumours of an impending takeover of F1 by Rupert Murdoch and Carlos Slim.
I have a message to Messrs Murdoch and Slim: you have no idea what or who you’re dealing with.
First, there’s me. I’m not sure if you’ve read any newspapers during the last few decades (well, Murdoch’s read The Sun, of course), but if you haven’t, here’s the news: the first bloke who beats me at negotiating has yet to be born. I know, I know, you’re a bunch of wily old foxes who’ve made a billion or two playing the markets, but trust me, if you haven’t been inside the world of motor racing, you ain’t seen nuthin’ yet. Ask anybody who’s been around F1. Anybody at all.
And then there’s the sport itself. Mind you, F1 is not a market: it’s a sport. One that happens to be owned by me. (I know I’ve said it before but here it is again, just in case you didn’t get the message.) There’s a difference, and it matters. Let me explain.
Markets are populated by pitiful little people who have few interests except making money. They have no imagination and very little intellect. So they’re easy to play. Formula One, on the other hand, Continue reading