Tag Archives: McLaren F1

From Russia with love

The news is out. Yesterday the McLaren boys livened up Moscow with a spin around the Kremlin, and my good friend Vladimir Makarov literally unfolded his plans for a street circuit. Shown here proudly waving the map under the watchful eye of some of his track marshals.

Personally I prefer keeping these things out of the press until the deal’s been done. Just to be clear: this deal is not done. The race can still go to a purpose built circuit. I couldn’t care less, as long as it’s something with fences around it so people have to pay a lot to get in. Mind you, I’m saying this on behalf of the organiser, since we’ll take the money up front anyway. It’s his job to see if he can wriggle it out of two hundred thousand wallets or so.

Which brings me to the third possibility, that the Moscow race is not going to happen at all. If Vladimir wants to make a fool of himself by announcing something that still has to come true, that’s his business. It only makes my negotiating job easier.

Funny enough, other people who realise this a well as I do, are Continue reading

Jenson has finally come out of the closet

It was about time. You may have noticed that you rarely see anyone slipstream behind Jenson in training laps. In the paddock we call him the White Hurricane, and if you’re right behind him on the track you can’t see a thing. We used to joke that of all the drivers Jenson had the least to fear about the obligatory weighing after the race, with all the stuff he would’ve shed during the previous two hours.

So it’s a brilliant move of McLaren to nudge him towards a brand ambassadorship for Head&Shoulders of all brands.

Money quote: “Like the millions of British men who use it every day, it’s one of my grooming essentials. Whether I’m track side or in a tux, Head&Shoulders is an easy way to keep my hair flake-free, helping me to look and feel good every day.”

Well written by Procter&Gamble’s PR flacks, and it couldn’t be more true. I hope they don’t only pay him well but also keep him amply supplied with product.